Posted at 14:08h
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Business Valuation
![](http://98.158.182.110/~dsdef/wp-content/uploads/2012/03/2129888-blog-2-300x152.png)
Many experts say no! These experts believe that only half of the business valuation should be based on the financials (the number-crunching), with the other half of the business valuation based on non-financial information (the subjective factors).
What subjective factors are they referring to?